The 100 Greatest Ideas for Building Your Career

Are you stuck in the same old job for ages? Why not have a look at what the upper boys are playing at?

shutterstock_101575579-300x300Career clue from the boardroom
My way was to plan what I wanted, try to distract the quarry by conceding generously on minor points, and hope the big ones slip through. The key is to listen first. Let them dig a hole for themselves. In one case I had planned to ask for fees of £10,000 per month, but I didn’t answer the straight question of ‘how much?’ Eventually the client, after a preamble about how hard and competitive times were, asked us if we would mind working for a fee of’just £20,000 a month at first’ until he could justify a budget increase to his boss. Surely the best return on investment for lunch at the Groucho an adman could hope for.

Richard Humphreys (serial Chairman)

If you make a move to a new company, you are at some disadvantage against your fellow managers. They know the ropes and how to shine in the existing environment.
It is therefore a very good idea to do something very early on in your new career to question that environment and change it in a high-profile way.
So, think about it when you are making a change of employer. Look at why the company has hired you. If you are coming in at a fairly high level it is likely that the people who hired you saw you as a change agent (rule of 20% Idea 44), for a part of their culture with which they are dissatisfied – new blood and all that.
Career case in point
A manager moved from a telecommunications company to another larger and longer established company. He knew, from his competitive knowledge and from things said at the interview, that senior management were implementing a huge change programme aimed at knocking the old-fashioned corners off their longserving managers. These people were accustomed to a hierarchical rather deferential culture where seniority counted highly. They were also struggling with the concept that the customer was king. The first thing the new boy did on his first day was to remove every car parking space allocated on the basis of management seniority. He re-allocated the best spaces to customers only.

Also in his tour of the car park, he realised that there were some areas that were not only dark but also outside the range of the security cameras. Accordingly, he allocated the next best spaces nearest to the entrance to those women who sometimes or regularly worked late. At a stroke he got the support of those of his people who felt held back by the old guard, and of the more ambitious women willing to work long hours. It also became high profile without his having to tell a soul. The old guard were in furore. They sent angry letters to human resources and senior managers in all parts of the organisation. They themselves gave him the oxygen of publicity. By the end of literally his first day his name was very high profile, he had sorted out the resisters of change from the enthusiasts and impressed on senior management his grasp of what they were looking for in terms of cultural change. Senior management congratulated themselves, modestly of course, for hiring the right person for the job.

We recommend this read to any person who is looking to succeed and wise enough to accept advice from the people who have been there before him.

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Helping your consumers to gain more profits

Personalised Marketing

maximizing-profitsConsumers are individuals or households that consume goods and services generated within the economy. Since this includes just about everyone, the term is a political term as much as an economic term when it is used in everyday speech.
Typically when business people and economists talk of consumers they are talking about person as consumer, an aggregated commodity item with little individuality other than that expressed in the buy not buy decision.
However there is a trend in marketing to individualize the concept. Instead of generating broad demographic profile and psychographic profiles of market segments, marketers are engaging in personalized marketing, permission marketing, and mass customization.
A consumer is assumed to have a budget which can be spent on a range of goods and services available on the market. Under the assumption of rationality, the budget allocation is chosen according to the preference of the consumer, i.e. to maximize his or her utility function.
In ‘time series’ models of consumer behavior, the consumer may also invest a proportion of their budget in order to gain a greater budget in future periods. This investment choice may include either fixed rate interest or risk-bearing securities.
In the context of mental health, consumer is also a term applied to describe a person living with mental illness. Literally, it is not really what is states. They are the people seeking for help in their own profile of their mentality. You can let them gain their life back on track and achieve your goal at the same time.
Problems may also arise when dealing with your possible prospects.
Many patients are frustrated because, despite their best intentions, they seem unable to adhere to an exercise or “diet” program. Actually, there are several proven strategies that can be used to help us be successful in our efforts to improve an aspect of our lifestyle.
First, make a plan and make sure it fits their lifestyle. For example, if you’re planning on beginning an exercise program, think ahead about how you’re going to carve out the time in their already busy life. In this respect, anything you can do to make the exercise program a regular, daily part of your routine will be helpful.
It’s often a good idea to ask those around you to help you in your endeavors. Anything you can do to help assure the support of your family, friends and co-workers will increase the odds of success.
Remember that most of the changes you make, whether changing what you prefer to eat, or changing your schedule to include exercise, will affect those around you. One of the best examples of this is the difficulty that smokers have trying to quit when those around them are smoking.
If you strictly adhere to a “proven” program that has succeeded for others, however, and fail to produce the results you want, you may become discouraged or filled with self-doubt. There are many reasons to explain why self-help techniques fail, and many steps to take to feel good about yourself regardless of the result. Like every other field, the “experts” in self-help disagree on just about everything.
Always remember this: no matter how smart or “successful” someone is, how much “proof” you’re given, how much you trust or respect someone, or how logical something seems, it’s just an opinion, just what worked for someone else, just a possible pathway to success.