The Secrets of Popularity * SEO

Once upon a time there were two nerds at Stanford working on their PhDs.

(Now that I think about it, there were probably a lot more than two nerds at Stanford.) Two of the nerds at Stanford were not satisfied with the current options for searching online, so they attempted to develop a better way.

Being long-time academics, they eventually decided to take the way academic papers were organized and apply that to webpages. A quick and fairly objective way to judge the quality of an academic paper is to see how many times other academic papers have cited it. This concept was easy to replicate online because the original purpose of the Internet was to share academic resources between universities.

The citations manifested themselves as hyperlinks once they went online. One of the nerds came up with an algorithm for calculating these values on a global scale, and they both lived happily ever after. Of course, these two nerds were Larry Page and Sergey Brin, the founders of Google, and the algorithm that Larry invented that day was what eventually became PageRank. Long story short, Google ended up becoming a big deal and now the two founders rent an airstrip from NASA so they have somewhere to land their private jets. (Think I am kidding? See

Relevance, Speed, and Scalability

Continue reading “The Secrets of Popularity * SEO”

3 Quick And Easy Ways To Build A Profitable Opt In List

You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own.

Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit. Continue reading “3 Quick And Easy Ways To Build A Profitable Opt In List”

Free Internet Marketing Methods that will Save your Internet Business

Best things in life are free, as many would say. This especially holds true with efforts in advertising one’s products or services. With free Internet marketing services, one can save a lot. Instead of shelling out for the marketing aspect of your product or services, that chunk of money could be put to other important elements of your business since many information websites now offer knowledge regarding Internet marketing services that comes with no price tag at all. Continue reading “Free Internet Marketing Methods that will Save your Internet Business”

Aggressive Internet Marketing Made Possible

Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman’s expectations.

A business needs fierce internet marketing. No more, no less.

But to make it low cost? Is that even possible?

How can something so aggressive be affordable? Continue reading “Aggressive Internet Marketing Made Possible”

Getting Help with Your Email Marketing Campaign

Savvy business owners realize the importance of email marketing even if they do not know how to run an effective email marketing campaign. Simply stated this means a business owner may realize it is imperative for him to run an email marketing campaign to help him meet the needs and expectations of his target audience but he may not know how to orchestrate an email marketing campaign which is truly effective. Fortunately for these business owners they do not have to know a great deal about email marketing because there are plenty of Internet marketing consultants who can assist them in planning and running an effective email marketing campaign. This article will provide some tips for finding a consultant to assist you in orchestrating an email marketing campaign.

Email-MarektingOne of the most important criteria in seeking a consultant to assist you with our email marketing campaign is experience. Specifically it is experience which has resulted in past success. This is important because one of the best indicators of how well a consultant will perform for you is how well they performed in the past. This means if a consultant was able to help a variety of past clients to attain their goals through email marketing, the consultant will likely be able to assist you in the same way.

Another important criterion when hiring a consultant to assist you with your email marketing campaign is the opinions of past clients. Before committing to work with a particular consultant you should request references from past clients. You should not only request these references but also contact each of the past clients provided and question them about their experiences with the consultant. It is important to keep in mind the consultant will likely only provide reference he is confident will offer a positive opinion of his services. However, you can still learn a great deal about the consultant’s style, personality and techniques through these references. This is important because the consultant’s personality as well as his skill and abilities is also very important.

If you do not get along with the consultant and have difficulty talking to him, it can be difficult to work with him. Additionally, it might be hard for you to meet your business related goals because you are likely not providing the consultant with enough information or offering feedback which could help him to adjust his strategies to better meet your expectations. While it is true that skill, knowledge and ability are all important sometimes none of these matter if personality conflicts prevent you and the consultant from communicating adequately. Therefore your personal opinion of the consultant should always be carefully considered before making hiring a consultant.

Although consulting references is a good idea, you should also consider contacting the Better Business Bureau (BBB) as well and also seeking out independent reviews of the consultant you are considering hiring to assist you in your email marketing campaign. The BBB can provide you with a great deal of information regarding the past performance of the consultant. If the consultant has been in business for a number of years and does not have any unresolved complaints with the BBB, this is a good indication the consultant performs adequately and treats clients fairly. Conversely a consultant with a number of unresolved complaints against him is not likely going to be a good choice. Similarly a consultant who has a number of independent reviews raving about the quality of his service is likely a good choice to assist you in your email marketing campaign while a consultant who has a number of poor reviews on the Internet is not really a good choice for assisting you with your email marketing campaign. Likewise, you can assume if past clients were not happy with the services he provided, you will likely also not be happy with these services.

Word Of Mouth Marketing Stemming From Email Marketing

Sometimes the benefits of email marketing are quite different than anticipated. Most Internet marketers understand the basic concept of email marketing which is to email promotional materials to a large group of Internet users to promote an interest in your products or services. This concept is easy for many to understand but sometimes there are added benefits to email marketing. This article will discuss the basics of email marketing and will also explain how sometimes email marketing can be much further reaching than planned. This additional reach can be either a positive or a negative depending on the quality of the original emails and the reactions of the original recipients.

email-marketingEmail marketing is a very simple concept which is also extremely cost effective. The general idea behind email marketing is that an email is sent to an email distribution list and these emails are intended to create an interest in the products or services offered by the originator of the email. In theory this concept could not be simpler but email marketing can get significantly more complicated. One of the biggest complicating factors is the potential for the emails used in the marketing campaign to be viewed as spam by either the recipient of the email or the spam filter provided by the Internet service provider. This potential alone creates a major complication because Internet marketers have to make a significant effort to assure their messages are not trapped by a spam filter or immediately deleted by the recipients for appearing to be spam.

Once the email messages get through to the recipient, they have a small window of opportunity to make a positive impression on the recipients and influence him to make a purchase or at least visit the business owner’s website. Providing quality content, keeping advertising subtle and at a minimum and providing a clear call to action are all factors which can help to get the message across and entice the potential customer to make a purchase or at least visit the website to research the products and services a little bit more.

As previously stated the goal of an email marketing campaign is to convince the email recipient to either make a purchase or visit the website to obtain more information. When an email recipient performs either one of these actions, it is considered a huge success. However, thanks to the power of the forward button email marketing can actually be much more successful than even the business owner intended.

The great aspect of email marketing is that when the email recipients receive an email which they think is worthwhile they are likely to make a purchase and may also forward the information onto a friend or family member they think might be interested in this information as well. The ability to forward email messages has become comparable satisfied customers using word of mouth to tout the quality of the products or services they received. However, the ability to forward a worthwhile email message is exponentially more effective than using word of mouth to spread the word. With just a few clicks of the mouse, the original email recipient can forward the message to several of his friends at once. This can result in significantly better results than the business owner had originally intended with no additional effort on behalf of the business owners.

SEO Tips – What is a search engine?

search-engine-submissionWhat is a Search Engine?

Search engines are the primary tools of Internet users for finding products, services and information over the web. Search engines allow people to search the entire Web (or at least those pages of the Internet that are in the search engine’s database.)

How Does a Search Engine Index Web Pages?

There are four parts to an engine that you need to know about for optimization purposes:

  • The spider is a program that goes out across the internet, looks for and gathers up web pages.
  • The database is where the spider will store the pages that it finds.
  • The search engine website, e.g., is where searchers go to pull up information from the database.
  • The algorithms are programs that determine which sites will come up when searchers type in a query at the search engine website.

There are two ways that your site can get into the database:

  • The spider will automatically find your site from a link on someone else’s site which is the path we recommend if you can get 1 or more quality inbound link(s).
  • You submit your URL so that the spider will come out and find it.

What Happens When I Submit my URL to a Search Engine?

First, the search engine’s spider visits your URL immediately and schedules your page for inclusion in the search engine’s database.

Second, usually within a few weeks, the spider comes along and places your page(s) into its database.
There is no telling how many pages deep the spider will crawl or how many pages it will place in the database. Usually, on the first time around, it will be only a few pages -possibly only the home page.  Third, the spider revisits your page(s) to grab any changes you’ve made. (The old term for this was “automatic update.”) Once a page is in the database, the spider usually revisits every few weeks. The
spider will also begin to crawl your site more deeply and place more and more of your pages into the database.

Fourth, when people use a search engine, they type keywords into a search box on the search engine’s website. They are submitting a query. The search engine, depending on algorithms, will pull up all of the sites relevant to that query.

What is the Difference between a Search Engine and a Directory?

A search engine is a machine – or a robot. A human may program algorithms for a search engine, but humans have nothing to do with your site when the spider is visiting your site or when the engine is ranking your pages. is an example of a search engine.

For the most part, humans compile directories. (Open Directory Project) is an example of a directory. When you submit your site to Dmoz, a human will review your site for consideration in the Dmoz directory of web sites.

A search engine has a very large database because it will store several pages of every web site it indexes. A directory will only store a link to the home page of each site and a description.
Search engines will take the description either from some of the sentences on the web page or from the description meta tag. A directory will take the description from your submission information.

Each major search engine is usually associated with a directory. For instance, when you go to Google and you type in a search, you are getting results from all the web sites stored in Google’s database.
It is believed that Google’s algorithms are also programmed to place emphasis on sites that are also listed in the Dmoz directory. However many top SEO’s argue this holds less weight today.
It is a good idea to get listed in as many directories as possible. This simple piece of software can save you a lot of time and effort: Directory Inclusion.

What is Stemming?

Some engines use stemming technology. This means that sometimes a search engine will not only search for the words people type in, but also for words that are similar. For instance, if you type in “educational wooden toys,” the engine might also look for “educational wood toy.” The engine may do this if it cannot find good results for the terms that were queried.

Variables That Affect Ranks

This list includes most of the variables currently and previously known to affect search engine ranks. You should understand that some of these variables are more important than others. Variables that affect ranks in a positive way (these factors probably will not change over time, these are some of the most important variables):

  • Keywords in your copy.
  • Link popularity.
  • Keywords in the title tag.
  • Listings in directories.

Variables that affect ranks in a negative way (these factors probably will not change over time):

  • Spamming by using the same word or phrase several times in your title, meta tags, or text.
  • Spamming by putting words or phrases into your meta tags or title that have nothing to do with the actual content people see on your web page.
  • Using text the same color as the background.
  • Using tiny text (font size “-1” or smaller) as a way to cram keywords into a page.
  • Linking out to sites that have nothing to do with the focus or niche of your site.
  • Linking out to link farms or free-for-all (FFA) link pages. (Sites that contain pages just for the purpose of exchanging links with other sites without concern for content. Generally link farms or FFA link pages have thousands of links and the links are added by means of a program not a human.)
  • Links coming in from link farms or FFA link pages.

Variables that have been thought to affect ranks positively in the past (these factors may change over time depending on the way the algorithm is programmed):

  • Keywords in the domain name
  • Bolding keywords, e.g. software development
  • Using keywords in heading tags, e.g.

    Software Development in London

  • Keywords closest to the top of the page.
  • Keywords in the meta description tag.
  • Keywords in the meta keywords tag.
  • Keywords in the names of linked pages and in the linked words, e.g.  link to software development.
  • Keywords in alt tags.
  • Keywords as names of images, e.g. <img src=”software-development.gif alt=”software development outsourcing company”>.
  • Getting listings in Pay-Per-Click search engines like Google Adwords or Overture.

After a user searches on a set of keywords on Google they are presented with a page of search results composed of sponsored listings and in the main section of the page, the organic listings. Organic search engine optimization (SEO) is about increasing the number of visitors that your site gets from a search engine. This is achieved by getting more documents indexed on the search engine and by attaining a higher position in the organic results. The problem for many marketers and traditional advertising agencies lies in the technical nature of search engines and the difficulty in understanding the underlying algorithms that produce the rankings for particular keyword searches.

The most popular search engine is Google which accounts for the greatest number of search requests.
This is not to say that other search engines are not important or that they use the same algorithm but that Google’s success has ensured that many search engines are moving in the same direction and since Google has filed their search patent we do not have to rely on the typical conjecture in this field.

Importantly, Google ensures that there is a level of feedback from users through the Google toolbar that enables Google to refine their search results over time. Also, a significant part of Google’s algorithm is to protect its search engine against search SPAM which is the use of techniques to improve a site’s rankings normally through the artificial creation of links, so we have outlined the main
areas to watch out for.

We suggest an approach that focuses on continuous improvement in a structured way rather than anything that the search engines could interpret as trying to manipulate the results. We believe that the best way to reach the top spots is to align with the search engines’ goal which is to deliver the best and most relevant results for their users, we call it ‘alignment’ strategy. This will ensure that you consistently rank highest amongst your competitors and do not get black-listed. In the following chapters, we are going to clarify the elements that are analyzed by Google. Using this information it starts to become clear what is needed for organic search engine success.

Search Engine Optimization is both an art and a science. It’s ever changing as Search Engines progress. Read the books mentioned above and gain a solid foundation. Then keep learning. Participate in forums, read the latest SEO articles and talk with fellow webmasters.

What worked today may hurt you tomorrow so keep up with it. Remember that SEO success isn’t achieved overnight.

Within this guide I’ve suggested many tools, programs and pieces of information that have helped me achieve top rankings and increase my traffic exponentially.
These can help you tremendously as well but they aren’t magic.

You still have to put in the effort.

So arm yourself with the right SEO knowledge and tools and get your site ready for waves of new traffic!