Aggressive Internet Marketing Made Possible

Aggressive internet marketing means full-blown marketing and promotions that exceed any businessman’s expectations.

A business needs fierce internet marketing. No more, no less.

But to make it low cost? Is that even possible?

How can something so aggressive be affordable? Continue reading “Aggressive Internet Marketing Made Possible”

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SEO Tips and Tricks for Higher Page Rank (8)

8. Localized Searches and Seasonal Keywords

Pick regional search engines you want to appear on based upon the countries you trade in. If you sell to France and you want to appear on Google.fr, the French version of Google, you should either host your site in France or have a French domain that your site can be indexed under.

It is important to continue repeating these steps on a structured basis and planning in advance of seasonal trends like Holiday Season. Over a period of time the keywords will change in relevancy as search terms evolve and the relevancy of your product range changes.

With an analytics system you should be able the see what words are working for you, the traffic they are bringing in and the level of conversion you are getting for them. With this information, you can see how much of an improvement you have made and also if any changes you have made have improved your results.

SEO Tips and Tricks for Higher Page Rank (3)

3. Query Analysis – Check the Search Keywords

vancouver-seo-company

Google analyses the volume and kind of searches that users make through the search engine. It analyses these results over time and documents associated with the fastest growing keyword searches are ranked higher as they could indicate a hot topic or breaking news story. Google also looks at search terms and records whether a search term should produce a consistent set of results or whether searches like ‘London Software Development’ should produce a different set of results every year.

  • If a document appears highly in the search results for a discordant set of search results, then it may be considered as SPAM and ranked lower as it is unlikely for one document to be a good source for a number of different topics.
  • Each document should be optimized and contain information related to a few searched for keywords. If you try and put all the keywords into one document then you are unlikely to rank very highly and are much more likely to be considered as search engine SPAM.

So, before you begin to rewrite the content of your web page to increase or decrease keyword frequency, you must find the right keywords.
There are several ways to find keywords and you should strive to try all of these strategies:

  • Brainstorm. Come up with at least 20 keywords or keyword phrases that you think people might type into a search engine in order to find your web pages. Use your knowledge about your industry, but try to remember to think like people that are looking for the types of products and services that you are offering.
  • Ask other people. Ask business people and friends what they would type into a search if they were looking for your page or site. It is especially helpful to get the opinions of people outside of your industry, people that know little about your products and services.
  • Use the search engines. Go to search engines and look for pages with content similar to your own. When you get to your competitor’s sites, look at their source code. (Place your cursor on the page, click your right mouse button and choose “view source.”) Check out the phrases they are using in the keyword meta tags (if they have them). If you find some new keywords,
    be sure to write them down.
  • Use a “keyword suggestion tool” such as this free one from Google AdWords.

Three steps to address before optimizing for search engines

Before we get to incorporating keywords in your copy…

A search engine will never buy a product from your site. Only people will buy.

So while every page must address the priorities of search engines, the primary purpose of the text on every page is to help, engage, and sell to your visitors.
Keep that sense of priority in mind. Pages that are written with search engines as their primary audience do not work well with real people, and they convert very poorly.

Keeping in mind that our primary audience is prospective customers, here are three steps to address.

Step 1: Make your text helpful
A website is a hard place for people to find what they want. In a physical store, you can usually take in the whole place with a single glance. With a catalog, you can leaf through the pages from beginning to end. But on a website, you have dozens of pages linked together, you can see only one page at a time, and it’s much harder for people to find what they want.

Keep that in mind and write text that helps people find what they are looking for. Anticipate what kind of help your visitors want. Figure out what three or four things 80% of your visitors will be hoping for. Then make those three or four topics prominent on your homepage and write text to take visitors by the hand and walk them through a simple pathway of pages that culminate in the order page.

Step 2: Engage your visitors and help them to like you
If your visitors quickly come to like you, they will feel more comfortable. They will feel safer and will be more likely to buy – not just once, but many times. In your case, you already have a likeable subject…dogs.
So write in a style that will make vegetarian dog owners feel comfortable. Write to them in the same tone as you would speak to them over the kitchen table, sharing a cup of coffee together.

And don’t forget your great-grandfather! How wonderful to know that the roots of this vegetarian dog food business lie in the work of your family from three generations before. Do you see how well that ties in with the fundamental values of a vegetarian?
Write a whole section and use multiple pages to address the history of your business. Show your visitors how your values as a family and as a business tie in with their own beliefs and priorities.

Step 3: Make the sale
Once you have helped people find what they want, and made them feel comfortable about buying from you, now is the time to make the sale. Don’t be shy. When you get people to the sales page, you want to maximize conversion rates. Write copy that sells.
How do keywords figure into all of this?
Once you have your complete site figured out, and have outlined pages that are designed to attract, engage, reassure, and sell to your human audience, it’s time to optimize those pages for the major search engines.

Pages that are written with search engines as their primary audience do not work well with real people and convert very poorly.
Look through the subjects of the pages you plan to write, and use Wordtracker to find the best keywords for those pages. Make a note of the best keywords for each page. Pick a secondary keyword…and also make a note of related keywords.
Now comes the interesting part. Now we are going to set you apart from people who write their pages for search engines instead of for humans.
It isn’t hard to find keywords with Wordtracker. Mostly it’s a matter of putting in the hours. What is harder is to incorporate those words and phrases into a web page without compromising the message to your human audience.

How to use your keywords without spoiling your copy:
If you want the “secret” to incorporating great keywords into the flow of your content and copy, here it is: forget about the search engines.
I mean it.
This is where most people stumble in their efforts and produce second-rate text for their pages.
People think they are including the keywords for the benefit of the search engines. They are not.
Sound confusing? How can a search engine have a preference for a particular word or phrase?
So banish the search engine spiders and bots from your mind. These great keywords Wordtracker has found for you are valuable hints as to what and how your prospective visitors are thinking. They give you clues about what people want and the kind of language they are using.
Identify keywords that are frequently used by your prospects but are yet undiscovered and unused by your competitors.
Finally, it’s time to write.
Use the keywords as your guide to writing pages that meet the interests of thousands of prospects. When you include these words or phrases in your page titles, headlines, sub-heads and text, it’s not to “please” the search engines, but to say to each reader, “Yes,  you’re in the right place. This is where you’ll find what you’re looking for.”
In other words, with every step, you are writing the text to please, help, and serve your human readers.
You are writing pages that are intensely relevant to your prospects’ interests. And when you do that at every level, including the addition of those phrases people are using in their searches, the major search engines will reward you.
Why? Because, to serve the needs of the people who use them, search engines look for pages that are highly relevant to people’s searches.

In conclusion…
Simply use the keywords as part of the process of writing content and copy that helps, engages, and sells to your visitors.

Behind every search is a person.

The terms typed into search engines reveal a surprising amount about visitor intent. Know as much as you can about your potential customers, and use keywords that reveal intent to purchase your dog food products.
Step One: Understand Your Prospects
Start by considering your potential customers’ motivations and intent.
• What types of questions will they be asking?
• What are they trying to accomplish?
Use these questions to start a list of keywords to research.

Two Types of Buyers
Some of your buyers will be methodical and logical, asking a lot of “how” and “what” questions. How to have a healthier dog? How to improve my dog’s diet? How to have a vegetarian dog? What are the benefits to my dog? What are the ingredients? What is the highest-quality dog food?
Other prospects are more emotional and relational in their approach. Spontaneous and humanistic types are concerned with the experience and the results: best-tasting dog food, best-performing dog food, healthiest dog food, extending a dog’s life.

How To Think Like Your Prospect
Remember that a dog owner does not have to be a vegetarian to see the benefit of feeding their dog vegetarian dog food.
Other questions you can ask: Why are they vegetarian? Is it primarily health? Is it primarily cultural, love of animals, spiritual? Where are they at in the buying process?

Step Two: Think Broad and Wide
Take your list to the Wordtracker Keyword Universe. Use it as a starting point to research specific terms, and also use the thesaurus feature. Gather a few broader terms around “vegetarian dog food.” Make sure that they are specific enough to match your business.
On the Web, traffic costs, so think quality keywords, not quantity. Now you can start adding terms that match most closely with your visitors’ intent in relation to what you sell.

Step Three: Prioritize for Conversion

Prioritize the keywords not just on the amount of traffic potential, but by clear intent. You must also take into account the ability of your product to present the value that will convert this traffic. It is okay to add terms with very little traffic potential if they have a high probability of converting.
These are the terms you will not only want to optimize your pages for, but terms that you will want to be present in your content. If you want a bigger bang, then you will also want to use these keywords in your anchor text.

They asked and you had their answers; that’s how to convert.

Why Keywords Matter

People describe things in different ways. The words you use in your business may be very different from the
words your customers use. For example, Gerry McGovern explains, “low fares” is an airline industry term (121
searches predicted at time of writing); “cheap flights” is a term potential customers will use (8,057 searches
predicted per day). Use industry terms instead of customer terms and you will not be found. These three cartoons
show what happens:

search

The message is clear. If you’re not getting enough search engine traffic to your site, you’re not using the words your customers use.

Build Keyword Rich Inbound Links

To rank well in search engine results you need to score well on both ‘on the page’ and ‘off the page’ factors. On the page factors are about what is on your own pages and therefore within your own control: off the page factors are the links from external websites to your own and these are much more difficult to control.
Most external links will use your domain to link to you, but if you can persuade them to link to you using keyword rich linking text (sometimes called anchor text), then you’ll get a significant search engine boost.

So while AbeBooks.com would be pleased with a link like http://www.abebooks.com, they would be even more pleased with a link like used books from AbeBooks because the linking text contains one of their important keywords, ‘used books’.
For many website managers and owners getting an external link of any kind is achievement enough, without having to manage the even more difficult task of persuading an external website to link to you using specific keyword phrases of your choice.

So how do you get keyword rich inbound links?

if you can persuade external sites to link to you using keyword rich linking text then you’ll get a significant search engine boost.

In an earlier section, we showed you how to choose product and publication names to get such links: and there are other methods that if you persist will bring you many valuable links.
But before we list them, you need to do some preparation:
• Start by choosing 5-10 of your most popular keywords that you’re going to use in your initial link building campaign.
• Now write variations of the links that you’d like to use. For example to create the link used books from AdeBooks, I’d write the following html:
<a href=”http://www.adebooks.com/”>used books from AdeBooks</a>
You’ll want to create a variety of inbound links using different variations of linking text.
There are simple steps you can take to start getting keyword rich links. They include:
(i) Simply show people how you’d like them to link to you.
Write the html, make it available and ask people just to copy and paste the code into their own web pages.
(ii) Buy directory links or text ad that allow you to specify the linking text.
(iii) Build contacts and relationships within your industry. Be generous in linking to useful external resources and you’ll find that the people you link to take notice and your generosity will often be rewarded with links back to your own site. If you’ve built a good relationship, people will be glad to use the linking text you suggest.
(iv) Write newsworthy press releases and use services such as www.prweb.com to distribute them. For a small additional fee they will allow you to embed links into the body of your press release.
(v) Write and publish quality articles and blog posts on your own site.
Make sure that you include important keywords in the titles of each article or post. People will generally use those titles when they link to you.
(vi) Quality news and information sites in your industry will often accept well-written articles for publication. When they do, they’ll normally publish a signature box describing what you do and linking to your site in whatever way you specify.