SEO Tips and Tricks for Higher Page Rank (9)

9. Using Social Networks and Blogs to Increase TrafficBlogging can help boost your online presence

The rise of Social Networks, Blogs and RSS on the web has been driven by individuals feeling empowered to tell their story, communicate feelings, chronicle events or write anything that can think of. This is the age of self-publishing as never seen before and with it comes all the positives and negatives of personal opinion.

According to Metcalfe’s law “the value of a network grows in proportion to the square of the number of users” which essentially means the larger the network the more connections/benefit the users get out of it.

You may love the comments or hate them but with 27% of internet users in the US having been involved, either reading or writing a blog, companies that ignore the messages posted may be doing so at their peril. Blogs are a valuable source of research to understand what consumers are thinking about your brand, latest advertising campaign or products/services.

A web log (blog) is a shared online journal where people can post diary entries about their personal experiences and interests. Blogs have become legitimate standard business practices and progressive marketers are building strategies around their use to influence a target audience. Many of these selfdeveloped forums are generating significant revenue streams for their creators. Teen networks such
as MySpace.com and Facebook.com have become destinations of choice for an increasingly connected youth culture.
Witness the success of twitter.com in creating large audience pull and drawing advertisers’ media dollars through the public interest in ‘A’ list celebrities and fashion icons. Yahoo! is also including blogs to the search criteria within news, further highlighting the increased interest of consumer opinion, unique insights or footage of events. In addition to using blogs for research, as a feature to your site,
they can increase traffic, membership and your SEO ranking.

Video logs (VBlog), are proliferating as bloggers seek to enhance their messages. Mobile blogs (Moblogs, mBlogs) can be posted directly to from your mobile communication device. Podcasting enables anyone to create their own radio or television show for download to others. And it goes on and on.

At the heart of the technical revolution in the explosion of self-expression via the Web, is a family of standards called RSS and a rival specification called Atom. RSS stands for Really Simply Syndication and allows individuals or web sites to opt-in and receive content or recent changes from other web sites, the most common of which are news, blogs, entertainment, and ecommerce. The technology
behind RSS allows users to subscribe to web sites that provide RSS feeds or syndicated content. For the marketer, RSS will enable you to communicate and publish information that goes directly, avoiding SPAM filters, to users who choose to link to you, at a time that is convenient to them. You will be able to receive feedback on what the market would like to hear about from you and be able to widen your reach through portals like www.live.com.

Even if it’s something as simple as putting press releases in an RSS feed, marketers will benefit from early exposure to distributing information via RSS and receive valuable feedback from key constituents on what types of content they would like to have.

Marketing and Social Networks

For marketers, do we need to know the latest on what is hot on the Social Scene and what is not? If you want to be where the audience is growing, social networks are an absolute. Public opinion is influenced there and your brand will get reviewed, praised, skewered or viral marketed to stardom.

Several ways to get started now include:

Information Blogs

Develop an information blog on your company, product or service. With approval from company leadership, communicate the latest happenings at the company, experiment with ideas and become a Thought Leader on a topic. Remember that your posts will return as other bloggers link to you and what you say is quoted in various ways. For many private companies, this is not a problem but understand that your postings can be used to support everything from contrary opinions to legal proceedings.

The benefits of blogging include reaching an extended audience and in the links that will be added by other bloggers. This increases the relevancy of your site for search engine indexing. We recommend you can get your own blog for free from WordPress or Blogger.

Personal Opinion Blogs

Many top-level executives are using blogs to gain higher visibility in the marketplace. If your strategy is to build key executives’ credibility so that they can be more effective in influencing the media, being invited to speaking engagements and so forth, the use of blogs is complimentary to that.

Online Advertising

Advertising money is pouring into the self-publishing space. The audiences are highly segmented based on the focus of the blog. Cost for ad placement is generally lower than that of mainstream publishing sites due to the relatively new position of accepting media spends. Choosing to move your ad spend to a blog or Social Network should come under the same type of analysis as that of any
other site. You can cash in on all the advertising $ being poured into blogs through programs such as Blogvertise

Build Linked Blog Communities

The American political machines have been at the forefront of developing communities of linked blogs.
This allows the savvy politician to create an increasingly connected constituency to state their support and drive campaign donations. Enabling your employees to develop their own site is a good way to foster a progressive culture. Ownership even within the confines of company policy still creates positive connections.

Join Social Networks

Getting involved in Social Networks has several advantages. First, it helps you understand the space and allows you to meet people who have like interests. Secondly, it enables you to influence the participants when you post your views and positions. Friendster, YahooGroups.com or Linkedln are just some of thousands of examples of Social Networks that you can get involved with.

Enhance Messages with Vlogs

Using video and enhanced multimedia can work like TV to communicate your message. There is no medium like video for communicating emotion to the masses. Vlogs will help drive your awareness and recall to a higher level than text and flat imagery.

With YouTube results getting ranked so highly now through Google, generating video can bring you great exposure. You don’t need to make fancy videos to get these benefits either. Often times the simplest ones are the most popular. I just started using Traffic Gyser to distribute my videos to over 200 video sites. I make very simple videos and with that system I’ve already seen a considerable boost in traffic and rankings. Video is definitely the next big traffic generating strategy in my opinion.

Podcast

Anyone with content can set up a Podcast. Just load up audio files and let people subscribe to them through an RSS feed. Podcasts are great for regularly updated content. Many radio stations are already using or experimenting with Podcast, as are many news led web sites like News.com. Scott Paton’s course on Podcasting is by far the best one for people interested in this area.

Set up RSS Feeds

RSS feeds provide an easy way for companies to syndicate your content and ultimately drive more traffic to your site and increase your brand awareness. You can even set up an RSS feed for the products on your site.
The people over at ShareThis.com setup these 2 cool widgets. The first allows you to setup a bookmark option on your site so people can quickly bookmark it. The second is an RSS button and allows people to get RSS feed from your site. Both are free and take seconds to create. Check them out here.

Legal Issues on Publishing

Every country in the world addresses the legal issues involving public opinion. Ignorance is not a defense and when making comments publicly available, be aware that potential liability issues include among others:

  • Defamation
  • Intellectual Property (Copyright/Trademark)
  • Trade Secret
  • Publication of Private Facts

However, in the spirit of free speech across much of the world… Blog on!

Managing the Message

Is it possible to orchestrate a program aimed at influencing behavior with Social Networking and Blogging? Absolutely. Can we predict what the results will be? Probably not. Word of mouth is the most powerful factor in this medium. Bloggers are notorious for digging into the story until the truth comes out. They don’t suffer lies and mistruths well and will band together to create a firestorm of
unfavorable PR for those who misuse the space.
For a Website wanting to build awareness. Traffic and exposure, the opportunity to use these avenues of marketing is very promising. Remember that the individual rules and the power is in the hands of those who believe in your message.

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Looking for a new Employee? Beware

Being in the business of hiring and firing personnel, I ran across a few weird cases ranging from weirdly dressed to carrying the wrong attitude needed from an employee.

Below are a few images on the different types encountered so far:

The Apologizer - Interviewee Gone Bad
Every time you see him, he apologizes for something – either made up or factual. From running late to arriving to early. From not understanding you or for speaking uninvited. For not speaking enough.
The appeaser
Overly dedicated from the moment you see him – you can almost smell desperation on him. I feel sorry for these people as they are trying their best to impress, but sometimes they go overboard when saying what they are willing to do to get the job done.
The bullshitter
*cough cough* Sorry, I’m allergic to BS.
This is what I should have been saying when I heard an interviewee brag about his past performances which included running the 42Km Marathon, developing Windows with Bill Gates, telling Steve Jobs that the iPad sucked waaay back and also having met with all three US presidents in person.
The Mute
Either caused by emotions or unwillingness to communicate, the Mute Interviewee is easily recognizable by the lack of sounds he produces. You ask him a question and he either takes a very long time to respond or responds in a laconic fashion. “So, what did you study in college?”
Expected answer: “C#, VB.NET, a bit of ASP, loads of database programming with SQL”
Real answer: “Programming.”
Very keen to find out just what he did last summer.
The Nervous Twitcher
You are in a meeting room with your colleague. You are looking at the last person that came in for the job you advertised. He is sitting there tapping his hand on the arm rest looking at you. “Is he so impatient to get started? He’d only just come in.”
Then he takes a pen and starts twirling it in his hand. And then starts talking but the pen does not stop moving. It’s worse if they distract you with a noise they are not aware of even making.
The Underdresser
I know it’s summer time, but when going to an interview you do not need to show your new bathing suit or your jogging pants.
A friend of mine had one guy show up at a business class centre dressed in jeans and snickers. He was promptly kicked out and asked to return in proper attire if he wanted a shot at getting the job. I was kinder to the people that came to my interview room but I went wild once when a guy turned up in shorts, nodded past me and then sat on the office couch like he owned the place, legs sprawled and arms everywhere. When he asked me “Make me a coffee and send the interview person in” I promptly showed him the door and asked him to step out for good.
The overdresser
When going to an interview you need to be properly dressed. A smart suit, a gray dress, even a black one will be appropriate along with a plain blouse or shirt.
Coming with your grandmother’s pearls or with a tuxedo is a bit of an overkill, telling the employer that you do not know the job you are applying for well enough nor the common sense …
The Trash Talker
You know confidence can be attractive in an interview. Being a douche cannot be considered in any way attractive. Bad mouthing your past colleagues, your employers and even the company you are currently in will only get you black points and out the door as soon as you come in.
The Talker
Pertinent responses to questions are about a phrase or two long. I do not want to know your life story since birth. I do not want to know what you did yesterday or what you ate for lunch. Overtalking can get you into bother with the Mafia and it can certainly also keep you away from your dream job.
The Stench
Pretty self explanatory. BO kills.

SEO Friendly Press Releases

In our previous post, we have learned how to write a press release, now we’ll take a look on how to write one that will attract visitors to your website:

Today, studies indicate that the vast majority of journalists working a story or seeking ideas are likely to turn first to the search engine of their choosing.

Where the primary goal was once to get your printed press release opened and read, the new “job one” for publicity seekers is making certain that, when a journalist types in keywords that relate to your business, you’re right there, at the top of the rankings.
Of course, getting your main website as optimized and as search engine-friendly as can be is a hot and vital topic for all businesses, and it’s one that can fill entire books. For this article, however, we’ll focus on just one task: how to get your press releases indexed, and highly ranked by major search engines.
Many of the principles that apply to getting entire sites highly ranked are similar, but there are some things unique to press release-only search engine
optimization.
Let’s start with some words of wisdom offered by a fellow Free Publicity subscriber. Tim Leffel, author of The World’s Cheapest Destinations was kind enough lay out the steps he’s taken to assure that his press releases are well-indexed and ready to grab the
attention of any searching travel journalist. So let’s turn it over to Tim:

  1. Get as many links back to your web site as possible from like-minded sites (and return the favor)— this has more impact than anything.
  2. Always feature your web site address in any articles or press releases as this will often show up as another link if the article is posted on the web.
  3. Get as many relevant keywords that relate to your expertise/product as you can into the content of your web site pages, and not just the home page. The more specific, the better. (For example, “cheap flights” wouldn’t do me much good since there are probably a thousand sites using those words.)
  4. Pay to submit your sites to all the search engines at once, ideally several times per year. I use www.ineedhits.com, which is downright cheap.
  5. If it makes sense for your business, start a weblog and contribute regularly. For whatever reason, these tend to get high rankings in Google. Write about what you know and use targeted, relevant keywords in the title.
  6. I’ve read that static web sites don’t fare as well in search results, so it makes sense to update the site on a regular basis, even if you’re not changing much. Apparently the search spiders look at the “last published” date in your code.
  7. Some writers are adamant that you shouldn’t write without getting paid. I think that’s bunk. Every time you write an article for a web site, that’s another notch in your web search visibility and if you’ve put a link to your own site, another addition to your score.
  8. All this takes time to work, so people shouldn’t expect instant results. Over time though, it snowballs. When I pull up my name or the name of my book on the search engines, it goes on for at least ten pages. And yes, it always makes sense to have a few relevant keywords or phrases in all of your press releases, especially if you’re an expert in a specific area. Envision what words should lead someone to your web site, then make sure those are in there somewhere.

I’ll add a few extra tips that seem to be working:

  • Consider distributing your release through a paid service like PR Newswire. These folks practically invented the idea of search engine optimized press release distribution, and they consistently get their clients releases at the top of the engines.
  • Choose your keywords carefully. Again (and this is the Free Publicity mantra), think like a journalist! If a journalist was using Google to search for story ideas in your area of expertise, which words or phrases would he or she enter? Need some help figuring this out? Try the excellent service WordTracker (http://www.wordtracker.com). It’s a brilliantly-designed resource to nail down exactly the right keywords for your company. A free alternative is The Overture Search Term Suggestion Tool (http://inventory.overture.com/d/searchinventory/suggestion/). My advice? Use them both!
  • When you write your press release, pick your main keyword or keyword phrase in the page title, the headline and the subhead. Then put it in the lead paragraph! Don’t try to jam more than one keyword phrase into the release and dilute your chances of a high ranking. Keep it simple. Let’s say you’re in the business of selling digital photography equipment. Your visit to WordTracker informs you that the most searched phrase
    related to your industry is “digital camera”. Your release deals with consumer tips to avoid fraud. Further research shows that the phrase “rip-off” is heavily searched. Thus, your keyword phrase is “digital camera rip-off”. Here’s how you might craft your release:
    Page Title: Avoiding Digital Camera Rip-Offs
    Headline: How To Avoid Rip-Offs When Buying a Digital Camera
    Subhead: Danger — Digital Camera Rip-Off Artists at Work!
    Lead Sentence: Digital camera rip-offs are on the rise, according to digital camera expert Joe Smith.
    One more thing: keep your release short so you don’t dilute your the impact of your keyword phrase!
  • Getting links to your release is vital. Link to it from your home page, and try to garner links from e-zines, blogs and websites with good Google Page Ranks (get the Google toolbar to help determine page rankings of
    other sites). What you’re shooting for would be something like this:
    Joe Smith has some great ideas about how not to get ripped off when buying a digital camera. You can see his tips at http://nameofsite.com/ripoffrelease.html
  • One last bit of advice — after you’ve done it once, keep at it! Build a library of search engine optimized press releases and the media will keep finding you. Imagine that: journalists coming to you without getting
    on the phone, begging, pleading or sending out mailing after mailing. You gotta love the Internet..

Copyright 2008, Stoller & Bard Communications, Inc. all rights reserved. http://www.publicityinsider.com

Press Release Secrets

Every press release is different, but, regardless of its content, I try to make each release I write conform to these 10 Press Release Commandments:

  1. Thou shalt be professional. No goofy fonts, rainbow paper or silly gimmicks. Even lighthearted press releases represent a communication between one professional and another.
  2. Thou shalt not be promotional. If you can’t get enough objective distance from your company to write a press release that’s not filled with hype and puffery, hire someone to write it for you.
  3. Thou shalt not be boring. Even the driest subject matter allows for some sparks of creativity. Journalists like knowing that there’s a human being communicating with them, not some corporate robot.
  4. Thou shalt be brief. Learn to cut out extraneous words. Keep your sentences short. Include only the points necessary to sell the story. The well-crafted one page press release is a thing of beauty.
  5. Thou shalt know thy recipient. A feature or specialty editor is a very different creature from a city desk editor. If you’re promoting the opening of a new winery, the food and wine editor may be interested in all the details about what kind of aging process and wine press you’re using. The city desk editor just wants to know when the grand opening is and what’s going to happen there.
  6. Thou shalt use the proper tense. When writing a hard news release — a contract signing, a stock split, a major announcement, etc.) use the past tense (Acme Industries has changed its name to AcmeCo, the company announced today…) When writing a soft news release – a trend story, a personal profile, etc. — use the present tense (Jane Smith is one of the best marathon runners over 40. She’s also blind. Thanks to new technology from AcmeCo, Jane is able to…).
  7. Thou shalt think visually. A press release is more than words — it’s a visual document that will first be assessed by how it looks. I’m referring to more than font size or letterhead. I’m talking about the actual layout of the words. Whether received by mail, fax or email, a journalist — often unconsciously — will make decisions about whether to read the release based on how the release is laid out. Big blocks of text and long paragraphs are daunting and uninviting. Short paragraphs and sentences make for a much more visually inviting look.
  8. Thou Shalt Tell a Story. How to arrange the facts of a hard news release is pretty much cut and dried. The old “who, what, when, where and how” lead and “inverted pyramid” concepts still hold. So let’s focus on a soft news release. The trend story, the feel-good company story, the “gee-whiz, I didn’t know anyone was doing that!” release. The difference between these releases and the hard news release is simply a mirror of the difference between a feature story in, say, the entertainment section of your newspaper and the breaking news report on page one. The hard news story is about cold, hard facts (A mudslide closed portions of Interstate 70 last night, causing massive delays). A feature article about the guy who spends all day looking at seismograph readouts trying to predict where the next mudslide will occur will be very different. It’s likely to be in present tense, it won’t load all the facts upfront and it will be designed to draw the reader deep into the text. It is, in short, all about storytelling. Here’s the formula I use for these kinds of releases. I call it the 3S approach — Situation/Surprise/Support.The first paragraph sets up the situation. The second paragraph reveals the surprise. The third paragraph supports the claim made in the second paragraph. One very typical 3S is discussing a common problem in the first paragraph (For centuries, people have accepted memory loss as an inevitable result of aging.) The “surprise” paragraph announces the solution to the problem (But one local man says he’s ready to prove the medical establishment wrong.) The ”support” paragraph then tells the story. (John Smith, an Anytown entrepreneur, says he’s found the key to retaining a strong memory function far into old age. His “Memory Maker” software is based on ancient Chinese texts that were used more than 2000 years ago to…)  Another 3S — let’s revisit our mudslide watching friend. How would you start his story using this method? While John Smith’s colleagues at the National Atmospheric Center are watching the skies for signs of lightning and tornadoes, his attention is focused elsewhere. John Smith is listening to the mud. As the Chief Mudslide Analyst at the NAC, Smith spends his days glued to a seismograph, eyes and ears peeled for the telltale signs on an impending slide. Along with the 3S in action, I also followed the 7th Commandment. That really short second paragraph is a visual grabber, and will keep the journalist reading right into the meat of the release.
  9.  Thou Shalt Not Bear False Witness. This may seem an obvious point, but it always bears repeating. Tell the truth. Don’t inflate, don’t confabulate, don’t exaggerate. Don’t twist facts, don’t make up numbers, don’t make unsubstantiated claims. Any decent journalist will be able to see right through this. If you’re lucky, you’re release will just get tossed out. If you’re unlucky, you’ll be exposed. It’s a chance not at all worth taking. Make sure every release you write is honest and on the level.
  10. Thou Shalt Know Thy Limitations. Not everyone can write a press release. A good feature release, in particular, isn’t an easy thing to craft. If you just don’t feel like you have the chops to get the job done, hire a professional.

One last tip: right before you start writing your release, spend an hour or two reading your daily paper, paying special attention to stories similar in feel to yours.
Immerse yourself in how the pros do it and you’ll be in the right frame of mind to tackle the job!

When Writing Press Releases, It’s all About Style

Write a great lead. The lead paragraph in a press release should, theoretically, be able to stand alone as a news item. A standard news lead answers the FiveW’s — Who? What? Where? When? Why? Successfully answer those five questions in one paragraph and you’ve summarized everything beautifully.

Write in Third Person. Perhaps it’s a silly convention, but press releases really should be written as if they’re coming from an objective outsider to your company, not from within your business. Of course, the journalist knows better, but nonetheless, they expect releases to be written in the third person. In short, here’s the difference between first person and third person:
• First person: We’ve developed the Acme X100. It’s our most advanced model ever.
• Third person: Acme Industries has developed the X100, which a company spokesperson called its “most advanced ever”
Attribute all opinions. Never flatly state an opinion. If you want to state an opinion or, as in the above example, make a claim, always attribute it to a representative of the company (which very well may end up to be you!). Anything apart from entirely factual info (dates, store availability, product features, biographical information, etc.) should be attributed.
Again, the best way to get a feel for this is to read wire copy. Start sorting out the things a reporter feels comfortable including without attribution and things
for which he uses a named source.

Remove all “stoppers”. A “stopper” is something that will stop a journalist in her tracks and distract her attention. Once that happens, your release is toast.

The point of your press release: to present information in the least obtrusive way possible. Consider it this way: the journalist isn’t dumb — she knows full well that you’ve sent her the press release for purely commercial reasons, hoping to get publicity that will make you more money. She can live with that as long as [a] there’s something in it for her (a good story) and [b] she’s not reminded of your commercial desires too often. A “stopper” breaks the suspension of disbelief needed for this little dance to be successful. It’s the boom mike showing up in the frame of a movie — once you’ve seen it, it’s hard to convince yourself that you’re really experiencing something that happened during, say, the Middle Ages.
Here are some ‘stoppers” to avoid:

  • Clunky language. Journalists keep their language pretty simple. Long words, compound sentences and lofty, pretentious phrases are no-no’s. Keep your sentences short. Don’t try to present more than one idea in a paragraph. Avoid words you wouldn’t use in everyday circumstances.
  • Hype and puffery. The ultimate “stopper”. Confusing press release copy with advertising copy is a pervasive problem with businesspeople. Don’t call yourself the greatest, the hottest, the coolest, the most unique or anything of the sort. If you must make a claim of superiority for your product, service or company, attribute it. Acme President Joe Blow said the X100 “has the opportunity to revolutionize the industry” is much better than The revolutionary Acme X100 is the greatest industrial advance since the Wright brothers flew at Kitty Hawk.
  • Trademark Symbols. Including © or ™ or ® screams “hey, check me out! I’m a press release! I come from a business! The legal department made me include this stuff!”

The bottom line: write like a journalist, avoid the stoppers and answer the Five W’s and you’ll succeed!

Copyright 2008, Stoller & Bard Communications, Inc. all rights reserved. http://www.publicityinsider.com

Blogging for Companies

A blog is an essential tool for companies who want to effectively communicate with their staff.

A blog will:

  • Capture information for short and long-term reference -Foster cross-discipline communication of information
  • Localize information and increase “findability”
  • Decrease deficiencies found in traditional knowledge transfer

Usually placed on or linked from the company intranet, the internal blog should be one of the most easily accessible points to gain internal company information.

Ideally, everyone should be able to post entries; however, to maintain a sense of decorum, it is sometimes best to allow all management to have access to post entries while everyone else in the company should have access to post comments. Typically easier to pitch to the execs than an external blog, internal blogs are also substantially easier to implement with buy-in from senior management, as the content isn’t viewable from external sources.

In addition, an internal blog is more likely to be read by employees than a typical company intranet, newsletters, or general announcements. So, what should be included in an internal company blog? Obviously, any company announcements, including new products, new company directions, staff additions and changes, awards won, events, and especially “fun” things like riddles, links to interesting sites related to the industry – even birthdays and other announcements can be included. Usually just a couple of posts per day are sufficient to communicate all information without overloading your readers. Any more than that, and information can easily be missed. Space out your announcement and do a “round-up” once a week to reiterate all important communications and links.

It typically takes five to ten repetitions for a piece of information to reach and be comprehended by the majority of staff, so the more vehicles there are for internal communications initiatives, the better – and if the staff is young or tech.-oriented, what better way than a blog?

Blogging Glossary

These are popular terms you may come across during your foray into the blogging world.

  • Atom Another popular feed format developed as an alternative to RSS.
  • Autocasting Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds.
  • Audioblog A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. (cf. podcasting)
  • Bleg A blog article that begs for something, such as a donation or product sale.
  • Blog Carnival A blog article that contains links to other articles covering a specific topic. Most blog carnivals are hosted by a rotating list of frequent contributors to the carnival, and serve to both generate new posts by contributors and highlight new bloggers posting matter in that subject area.
  • Blog client (Weblog client) is software to manage (post, edit) blogs from operating system with no need to launch a web browser. A typical blog client has an editor, a spell-checker and a few more options that simplify content creation and editing.
  • Blogger Person who runs a blog. Also blogger.com, a popular blog hosting web site. Rarely: weblogger.
  • Bloggies One of the most popular blog awards.
  • Blogroll A list of blogs, usually placed in the sidebar of a blog, that reads as a list of recommendations by the blogger of other blogs.
  • Blogosphere All blogs, or the blogging community.
  • Blogware A category of software which consists of a specialized form of a Content Management System specifically designed for creating and maintaining weblogs.
  • Collaborative blog A blog (usually focused on a single issue or political stripe) on which multiple users enjoy posting permission. Also known as group blog.
  • Comment spam Like e-mail spam. Robot “spambots” flood a blog with advertising in the form of bogus comments. A serious problem that requires bloggers and blog platforms to have tools to exclude some users or ban some addresses in comments.
  • Desktop Blogging Client An off-line blog management (posting, editing and archiving) tool
  • Fisking To rebut a blog entry in a line-by-line fashion.
  • Flog A portmanteau of “fake” and “blog”. A blog that’s ghostwritten by someone, such as in the marketing department.
  • Feeds RSS Feeds M Moblog A portmanteau of “mobile” and “blog”. A blog featuring posts sent mainly by mobile phone, using SMS or MMS messages. They are often photoblogs.
  • Multiblog A blog constructed as a conversation between more than two people.
  • Permalink Permanent link. The unique URL of a single post. Use this when you want to link to a post somewhere.
  • Phlog Type of blog utilising the Gopher protocol instead of HTTP
  • Photoblog. A portmanteau of “photo” and “blog”. Photoblog A blog mostly containing photos, posted constantly and chronologically.
  • Pingback The alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.
  • Podcasting Contraction of “iPod” and “broadcasting” (but not for iPods only). Posting audio and video material on a blog and its RSS feed, for digital players.
  • Post An entry written and published to a blog.
  • Post Slug For blogs with common language URLs, the post slug is the portion of the URL that represents the post. Example: http://domain.com/2008/01/this-is-the-post-slug
  • RSS Really Simple Syndication is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. RSS aggregator Software or online service allowing a blogger to read an RSS feed, especially the latest posts on their favorite blogs. Also called a reader, or feedreader.
  • RSS feed The file containing a blog’s latest posts. It is read by an RSS aggregator/reader and shows at once when a blog has been updated. It may contain only the title of the post, the title plus the first few lines of a post, or the entire post.
  • Spam blog A blog which is composed of spam. A Spam blog or “any blog whose creator doesn’t add any written value.”
  • Slashdot effect The Slashdot effect can hit blogs or other website, and is caused by a major website (usually Slashdot, but also Digg, Metafilter, Boing Boing, Instapundit and others) sending huge amounts of temporary traffic that often slow down the server.
  • Subscribe The term used when a blogs feed is added to a feed reader like Bloglines or Google. Some blogging platforms have internal subscriptions, this allows readers to receive notification when there are new posts in a blog.
  • Templates Templates, used on the “back end” of a blog that work together to handle information and present it on a blog.
  • Theme CSS based code that when applied to the templates will result in visual element changes to the blog. The theme, as a whole, is also referred to as a blog design.
  • TrackBack A system that allows a blogger to see who has seen the original post and has written another entry concerning it. The system works by sending a ‘ping’ between the blogs, and therefore providing the alert.
  • Vlog A video blog; a vlogger is a video blogger (e.g. someone who records himself interviewing people of a certain field).