Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with traffic all day through. What these individuals or companies lack is the most essential factor of success – a low cost web site promotion that really works. Continue reading “Two Basic Parts of a Low Cost Web Site Promotion”
People opt for internet advertising methods because practically half of the world’s population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of: the expensive internet advertising methods or the cheap ones? Others will pipe in “expensive!” immediately, but they don’t know cheap internet advertising method attracts great benefits as well. Continue reading “All About Internet Advertising Methods”
Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site. Continue reading “How To Build A List Of Eager Subscribers”
If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the ôgeniusesö of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box. Continue reading “5 Ways To Improve Your Adsense Earnings”
It may be time to dust off your restaurant marketing plan and take a closer look at current trends and case studies of other successful businesses. This is where you will learn a bulk of the restaurant marketing strategies out there and, more importantly, what works and what doesn’t.
I’m here to let you know some tried and true marketing strategies that have worked for restaurants in the past and present. Before I get to the restaurant marketing tips outlined in this blog post, I think you’d like to take note of a few interesting statistics relative to the food industry.
Trends that Affect How Restaurants Market Themselves
Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online. While “online” is the theme for many of the restaurant marketing tips I’ve listed in the next section, there is still much you can (and should) do offline to promote your business.
Restaurants don’t use the yellow pages as much as they used to, and for good reason: people have moved to the Internet to find what they’re looking for. They use search engines and consumer review sites to find local restaurants and decide which they should give their money to. They want to see the restaurant’s menu before visiting and they favor those that have a strong online presence over those that haven’t embraced the Internet.
As a restaurant owner or manager, you shouldn’t be all of your faith into traditional advertising and word of mouth marketing. By all means, do NOT skip those methods, but DO take advantage of all the opportunities that the Internet presents.
Do a Google search for your type of restaurant and location to see what results you get. Where do you rank? Do you even make it to the first page? Considering your competition, will potential diners choose your restaurant from that search? Rather than giving your competitors all the business, think of ways you can market your restaurant online.
- Stay current. Keep yourself up to date on current statistics, trends, facts and figures that can help you analyze your restaurant marketing plan. Should you make any tweaks to how you market your restaurant? Should you position your restaurant differently?
- Have a functional website. Can local customers find your restaurant online? Make sure they can with a well-optimized website that does what you want it to do. The key is to get them to your website before they find your competitors. You can create a food blog, list daily specials and direct visitors to your social media profiles and online review sites.
- Engage in local SEO practices. Websites aren’t just for big companies; now more than ever, small local businesses are realizing the importance of having a website and implementing an Internet marketing strategy. Since 72% of all searches are related to a search for local content, you should be 100% sure that your website will show up for those searches relevant to your restaurant.
- Enlist local food bloggers. Ask local food bloggers to review your restaurant in return for a free meal. The outside link will help with rankings, and the positive review will help your reputation.
- Monitor review sites. You live or die on your reputation, so pay close attention to what people are saying about your restaurant online. This is where your offline visitors can tell the online world about their (hopefully positive) experience at your restaurant. Thank visitors for positive reviews and respond to and respectfully resolve negative reviews.
- Use an online restaurant reservation tool. Invite your customers to make a reservation on sites like OpenTable. You need an online restaurant reservation tool to make it easier for your customers and easier on yourself. And sometimes people just don’t want to pick up the phone – they’d rather make their reservation in just a few clicks.
- Grow your email database. If you compare to direct marketing, email marketing is more efficient, environmentally friendly and a faster way to keep your customers in the know. Promote your e-newsletters through social media, on your website, and inside your restaurant. You will need to decide what will work best for you.
- Get a social media presence. Strengthen your word of mouth marketing with an interesting, interactive social media presence. This gives you the ability to engage your customers 365 days as year, represent your brand and enlist customers to share their stories. That’s priceless.
- Don’t disregard anything too quickly. The online world is always changing, so it’s important to keep your eye out for new marketing ventures that have the potential to stick around. Foursquare, for example, isn’t as well-known as Facebook, but that doesn’t mean there isn’t ample marketing opportunity for restaurants. This social platform enables restaurants to offer a variety of deals (for free) that users must check-in to take advantage of. This – along with the fact that users can earn “badges” for checking-in so many times – makes Foursquare a viable marketing option for restaurants.
- Provide enough incentive for people to pay attention. Give your patrons incentive to follow you on social media channels or to come into your restaurant, and make it simple for them to do so. If you constantly put up your restaurant specials on Facebook, your fans will lose interest. Mix it up, don’t be afraid to have fun, and be a part of the local community.
- Run contests. This is a great way to reward social media fans, grow your fan base, bring in more customers, and promote loyalty. Give customers a chance to win a great prize and you’ll give them another reason to come back again.
- Create and implement a customer loyalty program. Send out e-newsletters to those who sign up to be in the program, highlighting exclusive deals. Promote your loyalty program offline and online.
- Give your menu a fresh look. If you already have a great design that works well, this may not be necessary. If you have a boring or outdated menu, however, customers may think your food is not enticing as well.
- Just ask! Ask your regulars and loyal fans offline to ‘Like’ you on Facebook, follow you on Twitter and Pinterest, and help spread the word. Send an email, call those you have a good relationship with, and walk right up to their table while they’re enjoying what they love about your restaurant.
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Even if you are already running a successful business, you may be surprised to learn your business can benefit greatly from orchestrating an effective email marketing campaign. An email marketing campaign and a number of different advantages including the ability to reach a worldwide audience, a variety of different marketing options at your fingertips and the ability to do a great deal of marketing with very little investment dollars. This article will take a look at all of these different topics to provide insight into how email marketing can benefit your business.
For many business owners one of the most prominent advantages to email marketing is the ability to reach a worldwide audience with minimal effort. While traditional marketing methods such as television advertisements, radio advertisements and advertisements in print media are typically targeted at a rather small geographic area, email marketing can reach a worldwide audience. It is possible to reach an audience of this magnitude with other marketing methods but it would be much more complicated to do and would likely involve launching advertising campaigns in several different markets. This is possible but would require an intense coordination effort and will likely require at least a few staff members to assist you in this effort.
Conversely, the ability to transmit instantly via email can make it much easier to reach target audience members with literally just the click of a mouse. The act of creating the marketing materials for your email marketing campaign is significantly more involved but once this is done reaching members of your target audience is quite simple.
Another advantage to email marketing is there are a multitude of advertising options available to those who wish to utilize this marketing strategy. The most commonly used method of email marketing it so send out group emails with product information and other promotional materials. However, another way to approach the concept of email marketing is to publish and distribute e-newsletters to interested email recipients. An e-newsletter is typically much more in depth than the type of information which would normally accompany a promotional email. These e-newsletters typically feature at least one in depth article as well as a few shorter articles which either offer useful tips or review products. Additionally there may be some graphics, advertising and links include in the layout of the e-newsletter. Email marketing campaigns can also take the place of email correspondence courses which typically focus on one niche subject and feature a few instalments which provide detailed information on a specific facet of the niche subject.
Finally email marketing can benefit your business because it is an extremely cost effective method of advertising. When you opt to orchestrate an email marketing campaign you will likely invest money in hiring professionals such as writers and graphic designers to assist you in creating content and an appealing layout for your promotional emails. However, this is typically not more than you would invest in hiring the same type of personnel for an offline marketing campaign. However, unlike offline marketing methods there is not a great deal of cost associated with executing your email marketing campaign. Consider the creation of a television commercial where you will have to pay fees and purchase advertising space to allow your advertising to reach the public. However, when you transmit your advertising via email, there is virtually no cost associated with this transmission. There are of course costs associated with maintaining an Internet connection and retaining employees to send these emails but these costs are minimal and can be considered to be part of normal operating costs.
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