Preparing for Your Future Online

When pursuing your online opportunities, developing your business plans, setting up your online stores, websites, blogs, and Preparing for Your Future Online, do you have a short term view, a long term view or both?  What is your “Success Strategy”?  Are you doing what everyone else is doing or anticipating where the internet is taking us?  Are you Preparing for Your Future Online…  the Key to Success Online?

When considering things like:

  • The newest news:  Google Print ( Insiders Report)
  • The rumors invading the world of Pay Per Click Advertising (PPC) regarding Google possibly changing their affiliate policy.  Everyone’s worried about it, but if they were set up properly they wouldn’t have to (keep reading this article).
  • Google’s ever changing landscapes the average SEO battles to stay on top of.  The efforts to try and anticipate updates and algorithms…  making things more complex than they need to be.
  • The expansion of the internet (
  • The efforts to understand PageRank (PR) when the PR of today won’t be here tomorrow.
  • People trying to figure out how to write good sales copy…  but trying to boil it down to one formula when there isn’t one.
  • Debate over how to approach the design of websites and everyone arguing about which method is the best when they don’t take the whole picture into account (The Market; The Future)
  • The revving up of RSS as a way to provide more content on your website
  • Blogs affecting the offline world including politics ( Story)
  • The explosion and importance of forums.  It seems everyone is starting a forum.
  • And a million other things changing and influencing the way we do things now…

Everyone is scrambling to try and figure out the right “Success Strategy” and what direction to take with their business, websites and marketing.  We are all looking for the Key to Success.  But there is no right way…

You see not only is the internet vast and changing and developing rapidly, but everyone’s products and services can be and should be approached differently.  Markets very and situations demand different strategies.  But most importantly, will the things you’re doing today work in 1 year, 5 years or 10 years?

Are We Planning for the Future?

Many of us listen to what’s happening now, but what about 5 years from now?  Who is going to be still in business 10 years from now?  What works now will be obsolete.  Will you be left behind or be riding the wave as it grows?

Those who are prepared to adapt and have built a digital infrastructure for their business that anticipates the future will survive.  You can’t be static.  You can’t invest a lot of time and money into something inflexible that may be replaced by another technology next year.  We must understand what’s happening and what to anticipate.  You have to understand the big picture to make the right choices about your business online.

You can use many of the methods today and do very well short term, but you must have an exit plan.  You must move as the internet moves.  An important Success Strategy is having an exit plan.  This plan might be deciding that you will pursue an opportunity for 2 years, and then you will sell that business and have another one waiting in the wings.  It’s an important Key to Success Online if you want a long term presence.

The Internet’s Reflection

The internet in the future will be a reflection of the off-line world.  It isn’t yet, but it’s coming…  Why do I think that?  I believe that because the structure of the offline world has been developing for thousands of years and it works.  It’s in a continuous state of change, but the basic structure is in place.

To draw a comparison:


OFFLINE: If you want free information, where do you go offline?  The library…
ONLINE: Eventually you will find that same information available online.  Some of it is, but it will get better as you can see by Google’s activities.
OFFLINE: If you want a new book, magazine or other fresh information, where do you go?  The bookstore…
ONLINE: You already have bookstores online.
OFFLINE: If you want information about fishing, where do you go?  The library…
ONLINE: Eventually the online library.
OFFLINE: What if you want to buy a fishing rod?  You go to a fishing store…
ONLINE: You go to a fishing store.

How about Music, Electronics, or Office Supplies?  You can find them all online and offline.

Many people are worried about a move like “Google Print”.  A deal involving the libraries of five of the world’s most important academic institutions including:  The full libraries of Michigan and Stanford universities, as well as archives at Harvard, Oxford and the New York Public Library.  Why are you worried?  You didn’t anticipate this?  Never get too used to your environment, especially online.  Even offline markets change, products develop, and the technology improves… so will the internet except it will be magnified.

I believe the internet has several dimensions:  Leisure, Educational, Consumer, and Business to name a few.  All of these will develop side by side eventually catching up with the offline world and then pushing forward and getting better into the future.  The Key to Success Online is to understand how it’s all coming together and building your business to join that movement.

We must all understand that we just invented the wheel… so much more is to come.  The offline world and the online world will become seamless in years to come. It will be exciting to watch and be a part of.  Your Success Strategy should integrate the wheels of change.

So you must stop thinking in one dimension.  You must look beyond the present and understand how the changes might effect you.   You can’t fight the changes, but you can anticipate them.

What Exactly Do We Need to Worry About?

Some of you won’t have to worry about your products.  For instance if you sell jewelry, chances are people will still want jewelry in 10, 20 or 30 years.  But you do have to be flexible enough to move with the webs development.

Others of you will have to prepare a contingency plan.  You will have to decide how long your product will work for you and have another one ready to launch to take its place.  This is especially important for those involved with digital products.  Better yet, you should have multiple products and streams of income to roll with the changes.  If one drops off it won’t matter.  You’ll have others in place and another one ready to launch.

Too many of us think we only need to find one opportunity when in reality we must find one and look for another.  And again the best way to provide security is to have multiple product lines or sources of income.  We must not only work hard to develop the business your in, but prepare for the day that business might not be profitable…  the Key to Success is to anticipate that change.

 The Speed of Change and the Importance of Education

There is a difference online as far as the speed that business changes.  Things can change overnight.  Google only has to change one little thing in their algorithm to put someone out of business or launch someone else into success.

If you choose to pursue online opportunity, you must understand that your environment is in a constant state of change.  Just like anyone involved with technology, you will have to always be educating yourself.  Continuous education will help you be prepared and ride out the storms to come.  Education must become a routine.  It is another important Success Strategy.


There is a lot of opportunity online.  The Key to Success is understanding how the game is played.  You must have the future in mind.  Without a plan and a focus on the future you will find failure much sooner than later.  With a plan for the future and your eye on the future you will anticipate the failures, expect them, adapt and survive.

There is not one opportunity that is going to make you rich and let you sit back, relax and just collect your money.  There is the exception to that rule…  You could get lucky, but it’s unlikely.  You’re probably going to have to work hard, plan smart, and keep your eye on the ball.  And don’t worry about “Google Print”.  It was going to happen anyway…  Google is just poised to do it faster and better than the rest.