Meta tags

Static Meta Tags

Static Meta tags should be used where there either is no on page dynamic content or the end result is better than using Dynamic Meta Tags. Using static Meta tags gives you more control over the end result but also increases workload significantly. Use the following set of META controls when editing the page source.

<TITLE>title here</TITLE>
<META NAME=”Description” CONTENT=”content here”>
<META NAME=”Keywords” CONTENT=”content here”>
<META NAME=”author” content=”author here”>
<META NAME=”copyright” content=”company here”>
<META NAME=”language” content=”en-us”>
<META NAME=”rating” content=”General”>
<META NAME=”robots” content=”index,follow”>
<META NAME=”revisit-after” content=”7 Days”>
<META http-equiv=”pragma” content=”no-cache”>

Dynamic Meta Tags (Using PHP)

Dynamic Meta Tags are used when there is a dynamic element on the page such as a title, deck, and page body. In the example below, the fields, Profile_Name, Profile_Symbol, MetaDesc, and MetaKeywords are used to populate the title with a public company name, and
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exchange symbol. The description is populated with the first 150 correctors of the deck and the keywords are being populated with the company name and the first 100 characters of the deck. Use the following set of META controls when editing the page source. (Edit to your requirements)
$Profile_ID = $company_profile[‘ID’];
$Profile_Name = $company_profile[‘Name’];
$Profile_Symbol = $company_profile[‘Symbol’];
$Profile_Exchange = $company_profile[‘Exchange’];
$Profile_Description = $company_profile[‘Description’];
$MetaDesc=substr($Profile_Description, 0, 150);
$MetaKeywords=substr($Profile_Description, 0, 100);
<title><?php echo “$Profile_Name”; ?> – <?php echo “$Profile_Symbol”; ?></title> <META NAME=”Description” CONTENT=”<?php echo “$MetaDesc”; ?>”>
<META NAME=”Keywords” CONTENT=”<?php echo “$Profile_Name”; ?>,
<?php echo “$MetaKeywords”; ?>”>
<META NAME=”author” content=”author here”>
<META NAME=”copyright” content=”company here”>
<META NAME=”language” content=”en-us”>
<META NAME=”rating” content=”General”>
<META NAME=”robots” content=”index,follow”>
<META NAME=”revisit-after” content=”7 Days”>
<META http-equiv=”pragma” content=”no-cache”>

Meta Tag Analyzer

Use a Meta Tag analyzer to analyze your relevancy for every page in the site. The goal is to achieve as close to 100% keyword relevancy between all page elements as possible. As mentioned earlier, assign a theme to each page; keep the theme flowing through the Title, Description, Keywords, Headline, Deck, Page Body, Links, and Page Name. When you are certain that the site has been developed in this manner, run the page through a Meta Tag Analyzer and remove or ad words phrases to the page focusing on strengthening the theme.

Keyword Density

Keyword density is the measurement of how many times a single word or phrase is found within all page text on that page. The example below shows us that the keyword “madden” has been found 39 times and is measured at 2.53% keyword density. The goal is to get between 4% – 6% keyword density for a single keyword, 2% – 3% keyword density for a 2 keyword phrase, and 1.5% – 2% for a 3 keyword phrase. When you keep the keyword density between these percentages, you will be sure not to over stuff, and under utilize your keywords.

META NAME Robots

The content of the Robots META tag contains directives separated by commas. The currently defined directives are [NO]INDEX and [NO]FOLLOW. The INDEX directive specifies if an indexing robot should index the page. The FOLLOW directive specifies if a robot is to follow links on the page. The defaults are INDEX and FOLLOW. The values ALL and NONE set all directives on or off: ALL=INDEX,FOLLOW and NONE=NOINDEX,NOFOLLOW. Some examples (more examples can be found by Googling the phrase ‘Robots META tag’):

<meta name=”robots” content=”index,follow”>
<meta name=”robots” content=”noindex,follow”>
<meta name=”robots” content=”index,nofollow”>
<meta name=”robots” content=”noindex,nofollow”>

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