Reason 1: The Google audience / user base has traditionally catered to technical audiences and more importantly, to Internet savvy users.
The kind of users who are confortable about buying online .
These users (the tech-savvy, buying kind) are more likely to use Google than Yahoo or MSN).
Reason 2: Google AdWords delivers instant results – you can have your ad campaign up and running in 10 minutes flat. Compared to this Yahoo can take anywhere from 2 to 5 days while they manually review ads.
Reason 3: With AdWords, you can go target your prospects geographically down to countries, states and cities. This is a great advantage for businesses selling hard goods or services – they would prefer local prospects as opposed to someone half way across the world.
Reason 4: My favorite quality about AdWords is that it rewards good ad performance – that is, for an ad that converts (clicks/impressions percentage) exceptionally well (high click-through-rate (CTR)), your ad will get better ad placement as well as better pricing.
Google wants to display the most relevant ads for the user. So… it makes perfect sense that YOU will pay less per click, the higher the click through rate of your ad is.
Click-through rate is simply the percentage that users click on your ad. For example, if 100 users saw your ad, and 2 people clicked your ad to visit your website, your click-through rate would be 2% (2/100).
Reason 5: Your competition cannot see the exact amount you’re bidding for your keywords or the CTR your ads are getting – a distinct tactical advantage that Yahoo lacks.
Basically, your competition will NEVER be able to tell how you are marketing your product, unless they use a trick I’m going to show you later 😉 So, they won’t be able to copy off of your marketing and steal your prospects.
Bottom line – bringing instant traffic to your websites and converting those prospects into satisfied customers is a much better option than waiting around for your search engine rankings to.
And, in my opinion, Google AdWords is game in town when it comes to PPC advertising.