Choosing and Buying your Domain Name

Choosing a great domain name takes careful consideration

Internet marketing pro Ralph Wilson suggests brainstorming sessions with friends as a way to come up with creative options for your unique domain name.

You’ll want plenty of choices on the chance that your first, second, third, even fourth picks have already been registered by someone else.

Wilson also recommends the following when selecting a domain name:

1. Keep it short.

2. Put two words together (combinations of short words often work well).

3. Make it easy to say and spell.

4. Use the .com or .net extensions.

5. Think about relevant keywords and incorporate them into the domain name.

To be the master of your domain, your first have to give it a name.

This is simple – if your company name is Passionate Pigfeet, you’d likely choose passionatepigfeet.com. But there could be a snag. However unlikely, someone might already own the domain name www.passionatepigfeet.com.

It doesn’t necessarily mean there’s a Web site by that name; some people buy up endless variations on domain names hoping to cash in later when somebody wants to use one of them.

But your domain provider’s Web site will have a simple method to check almost instantly. Web hosts – those with the computing power to “host” your site and all its inner working on the Web – commonly offer domain names as part of their basic package. To find one that meets your needs and budget, search online for “domain hosts.” Or start with one of these:

Advertisements

Google Check-ins

Some recent announcements from Google have put companies such as Foursquare, Yelp and Gowalla on alert, while others including Facebook and Groupon are also watching very closely.

Google has been systematically maneuvering different pieces of its mobile, local and social strategies, and the way those pieces are lining up poses a significant threat to a number of Web businesses. One of the biggest and most
recent moves has been the addition of checkin capabilities to Latitude, the social and sharing feature of Google’s location-based service Places.
This seemingly simple feature may have an enormous effect
Check-ins have long been an immensely popular feature for location-based services (LBS) because users can share their locations with friends via mobile apps when they arrive at local businesses and establishments.
Companies like Foursquare, Gowalla and SCVNGR have built their check-in services around social rewards such as badges and stamps. Users check in to Facebook Places, Shopkick and Loopt to receive deals from participating businesses, and check-ins through apps from Yelp and others offer a platform for users to rate, recommend and review local restaurants and stores.
So despite being a latecomer to the checkins arena, Google can significantly alter the LBS space in a virtual heartbeat. According to a December 2010 Microsoft-sponsored study entitled Location Based Services Usages and
Perceptions Survey, Google Places is the most widely used LBS ahead of Facebook Places — and that was before the addition of checkins.
Also, Google’s new check-ins feature is unique in that it gives users the added options of setting notifications and checking out from a location.
In addition to the Web’s predominant search engine and the massive user base that goes with it, Google has something else that the other LBS do not — the rapidly growing Android mobile platform. Though an iPhone app for check-ins is said to be forthcoming, Google Places already has apps for the iPhone and Android devices that integrate with its other location-related services such as Google Maps and Navigation.
And Google also has its new HotPot local ratings and recommendations engine, for which it announced a global expansion shortly after the addition of check-ins. So, users can share their locations with friends, rate and review local businesses, all via Google’s services and across all mobile platforms. The only thing missing is a local deals component, right?
Wrong. That’s our guess, at least.
Shortly after its $6 billion acquisition attempt was spurned by Groupon, word spread that Google was preparing to launch its own entry into the daily deals space — Google Offers. The company addressed the rumors by saying that it was exploring several new ways of connecting local businesses with mobile customers, and that a daily deals model was, in fact, one of them. But there were others.
Which brings us to Offer Ads, another mobile initiative of Google’s in which advertisers send coupons to users through email or SMS to drive customers into their physical store locations. The combined synergy of all of these individual Google products is downright frightening, especially if your business relies on mobile apps
— particularly for Android — to provide competing services.

Assuming for the moment that Facebook and Groupon can withstand the competition, what about Foursquare and Yelp? Gowalla and SCVNGR? Shopkick and Loopt? Or the dozens of other lesser-known services?
For businesses that use Google Places to build awareness for their products and services, the convergence of these services creates the perfect storm of mobile, local and social marketing. Between check-ins, coupons, ratings and reviews, merchants have everything they need right on the Google homepage — not to mention Google Analytics
to gauge the individual performances of each service.
All that’s going to be hard to beat

Keeping up to date with the newest news? Don’t forget to follow our blog and check out our website: http://www.carra-lucia-ltd.co.uk

Tigerbot Android Security Issue – SMS can be used to hack into phones

Security experts from NQ Mobile have recently detected new Android malware which is controlled through SMS messages. The malware, dubbed TigerBot, is able to record calls and surrounding noise.

TigerBot was detected while circulating in the wild through non-official Android channels.
The malware is wise: it can hide itself on a targeted device. TigerBot refuses to install an icon on the home screen, and masks itself with an ordinary application name like Flash or System.

Once active, TigerBot registers a receiver marked as a high priority in order to listen to the intent with action “android.provider.Telephony.SMS_RECEIVED”.

NQ Mobile explained that when a user receives a new SMS message, the malware would run a check to find out whether the message is a specific bot command. In the event it is TigerBot will prevent it from being seen by the user, after which it will execute the command.

The malware is able to record sounds in the immediate area of the device, along with the calls themselves. It is also able to alter network settings and report the current GPS coordinates of the device. TigerBot was proved to manage capturing and uploading pictures, killing other processes and rebooting the infected device.

However, the malware isn’t written perfectly enough. For instance, some of its commands aren’t routinely supported: the command to kill other processes can only be performed on early Android versions. Still, the mobile security company points out that the fact that this piece of malware and any of its variants might be controlled without your knowledge does mean that it is a serious threat. The insecurity specialists added that users are recommended to always reject unknown application requests and attentively monitor permissions requested by any program.

SEO and what you should know when you're about to get started

Carra Lucia Limited Software and SEO

Increasing your ranking on Google and other search engines isn’t complex, but it does take effort.

If you want to increase your website ranking on search engine results pages, begin by implementing the on-page optimization and the off-page optimization techniques you’ve learned in this book.

One question I seem to get quite often is, “How long does it take?”

This is a difficult question to answer because it’s relative. If you’re trying to optimize for a keyword phrase like “eating blueberries on a Sunday afternoon,” it will happen quickly, requiring simple on-page optimization and just a few articles with links back to your website. On the other hand, if you are trying to optimize for a competitive term, and the top-ranked website has hundreds of incoming links, it can take a number of months to reach number one on Google. I can tell you from experience that more often than not, you’ll put in a lot of effort and it will appear as nothing is happening or only small shifts in results are occurring. But stay focused. All of a sudden…wham! Your site will jump up in the search results unexpectedly. Stay the course and I guarantee you’ll see results.

Many fail because they give up too soon. Regardless of where you’re starting from, the key is persistence.

These are the same techniques I’ve used to achieve top positions on Google for almost every keyword and keyword phrase that is important to my websites. Visualize your goal and take deliberate steps toward improving your search engine result placements daily and before long you will be exactly where you want to be— dominating the world’s largest search engine. To simplify your journey toward the number one position on Google, don’t hesitate to use online effective SEO tools and resources and continue learning.

Although search tools, including outsourcing, aren’t required for achieving top search engine placement, they can help you reach your goal more quickly than manually implementing particular SEO techniques. Follow the strategies defined in this book; they’ve been proven effective by many individuals who have already begun using these techniques.

I wish you the best of luck on your SEO journey. See you at the top and don’t forget to always keep it simple!

If you get stuck, don’t forget to give us a buzz on http://www.carra-lucia-ltd.co.uk

How to find the page relevancy against a search query?

There are a number of ways to establish a page’s relevancy in the eyes of search engines. One of these methods is called the “on-page factor”. On-page factors involve placing your keywords in strategic locations throughout the pages on your site, so that search engines know to associate those keywords with a specific web page.

Important on-page locations include Header Tags, Internal Links, External Links, Anchor Text, Bold and Italicized Text, HTML Lists, ALT Tags, Image Names, Dynamic Bread Crumb, Title, Description, Keywords, Headline, Deck, Page Body, and Page Name.

Search engines make money by showing ads. In most cases, that’s their entire profit model. This means that in order to make money, they need to show those ads to as many people as possible. The method in which they get the largest number of people to use their search engine is by giving them the most relevant search results. If the search query, “Make Money” was typed into a search engine, one would expect to see the very best pages about that specific topic. If the results returned pages about Investment Opportunities, Vacation Rentals, or ever worse, pages about Viagra and Online Casinos, the user would probably decide to use a different search engine that could provide more relevant search results. Search engines have a vested interest in providing the best, most relevant search results possible.

Otherwise, people could stop using them, and as a result, they would have no one to show their ads to, and eventually go out of business.

Another method to establish relevancy are “off-page factors”.

These are the factors related to the pages that link to the site from other sites. Off-page factors include the inbound link anchor text, the text in the paragraphs surrounding that anchor text, the titles of the pages linking to the page, the other on page factors of the pages that link to the page, the directory categories the site is found in, the directory categories of the sites linking to the page, and many other factors.

Of the off-page factors, the inbound link anchor text is the most important, but they all play a role. Some search engines are more advanced than others, and make more complete use of this data; however, all of the major search engines are moving towards applying this data in order to increase the quality and relevancy of their search results. Simply put; the topic of and theme of the page MUST be built around the keywords and key phrases you are targeting. If you are writing long sales copy, this is very difficult task to perform with without making the content read funny. In this case you would only focus on the first 5-10 paragraphs or the eye catcher. A webmaster should always follow acceptability guidelines for each search engine. Review these guidelines and become familiar with them.

Google Guidelines: http://www.google.com/Webmasters/guidelines.html

Yahoo Guidelines: http://help.yahoo.com/help/us/ysearch/basics/basics-18.html

Ask Guidelines: http://about.ask.com/en/docs/about/editorial_guidelines.shtml

DMOZ Guidelines: http://www.dmoz.org/help/submit.html

Their advice is to generally create content for the user; not the search engines – to make content easily accessible to their spiders and to not try to trick their system. Webmasters often make critical mistakes when designing or setting up their web sites, inadvertently “poisoning” them so that they will not rank well. Coding guidelines published by the World Wide Web Consortium (http://www.w3.org/) should be followed as well as tested using their free valuator which checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. (http://validator.w3.org/) If the acceptability and coding guidelines are followed, and the site presents frequently updated, useful, original content, and a few meaningful, useful inbound links are established. It is very possible to obtain a significant amount of organic search traffic. When a site has useful content, other Webmasters will naturally place links to the site, increasing its Page Rank and flow of visitors.

When visitors discover a useful web site, they tend to refer other visitors by emailing or instant messaging links. As a result, practices that improve web site quality are likely to outlive short term practices that simply seek to manipulate search rankings. Relevant, useful content will ensure you will always come out on top!

Headline Relevancy

The headline of the article should be created as a keyword phrase using as little junk words as possible. A junk word is a word that gets in the way of the deck message and dilutes the relevancy of the message. A few examples of these junk words are: the, and, if, at, about, & of. If someone is searching for the phrase “Corn Commodities” an article or page that has been optimized for that exact phrase will gain higher ranking in the search engines than “Coy About Corn Commodities” because the words “Coy About” are not getting in the way and diluting the exact search term “Corn Commodities”.

Deck Relevancy

The deck is a summary of the title; somewhere inside this summary should be your keyword phrase without using too many junk words. If you are using the words “Corn Commodities” in the title, use it in the deck as well.

Creating a Relevant Headline and Deck

(WRONG)

Page Headline: The Easy Way To Create Your OWN Money Making Internet Business

Deck: Get access to absolutely ALL of the tools, resources, and expert support you need to start your own BOOMING, fully-automated Internet business from scratch.

(RIGHT)

Page Headline: Create Your OWN Money Making Internet Business

Deck: Access to ALL of the tools, resources, and expert support needed to start your own BOOMING, fully-automated Internet business.

Body Relevancy

The body of the page is a very important part of search engine optimization. Many search engines like Google “strip” the body text and use it to not only to display sections in their search results, but they also use the body text to determine the subject matter of each page, determine which words and phrases are used the most, and assigns a theme to the page. This way; the most relevant sites are found in their search results.

Content Theme

The content writer needs to apply a keyword theme to each page. In order to apply a keyword theme you must keep a very distinct set of keywords to use on that page.

The theme must flow through the Title, Description, Keywords, Headline, Deck, Page Body, Links, and Page Name.

The following wire frame is an example of a highly optimized page which include keywords in the Website title, slogan, bread crumb, page title, page deck, page body, and page footer. Other keyword elements can be added to navigation, news headlines, blog headlines, external links and advertising. When combined with highly relevant Meta title, description, and keywords the relevancy score will increase and search listings will appear higher in search results.

How to organize keywords on the page
How to organize keywords on the page

ACTA in Europe

Although many hope that it won’t happen, ACTA is still to pass. Meanwhile, the European Parliament’s international trade committee has decided to reject a proposal by David Martin. The latter just wanted to find out the position of EU Court Of Justice on the trade agreement.

stop-acta.jpg

EU trade chief has claimed last month that the Anti-Counterfeiting Trade Agreement would be referred to the EU Court of Justice. ACTA, although aiming to find a copyright solution for everyone, has been both formulated and discussed behind closed doors, just increasing fears that the legislation is smudged with filtering all over.

At the same time, David Martin, a British MEP who is looking into the Parliament’s position on the treaty, suggested to forward ACTA before the EU Court of Justice to find out its opinion on the agreement. However, the committee believes that it wasn’t necessary, because it will vote in summer on whether ACTA should be approved or not.

The European Parliament’s trade committee rejected the proposal with 21 MEPs voting against and only 5 in favor. So, the Anti-Counterfeiting Trade Agreement would reach the Parliament in a few months. This made activists happy, while European protests against the treaty reached extraordinary levels.

A Pirate Party MEP and Shadow rapporteur on the treaty for the Greens said that referring the agreement to the court was no substitute for the political procedure necessary to check ACTA and determine democratically whether its introduction is in the interest of the states. According to them, only a democratic ratification process through the European and national parliaments could manage to provide such a judgment. That’s why they welcomed the current decision to continue with the process.

Within the following months, the treaty will be forwarded to committees in the European Parliament in order to finally reach the Parliament this summer. Rick Falkvinge, the Pirate Party founder, explained that if ACTA died in the European Parliament, the monopoly lobbies would have to start fighting uphill. On the other hand, if the treaty passes, the same monopolists get a lot of new powers to use. They therefore close the door for the foreseeable future behind the legislators for an important reform of the copyright and patent monopolies.

The Anti-Counterfeiting Trade Agreement was first revealed by Wikileaks 4 years ago, despite the authorities’ efforts of keeping it secret.