You probably already know that surveys are excellent for finding out what your target market wants. But if combined with low cost, quick and dirty Google PPC, surveys can also send lots of targeted prospects to your site every month.
First, do some keyword research. You’ll need to find keywords and keyphrases that are related to your survey topic but don’t have too many Google campaigns running.
Second, sign up for an inexpensive survey service like Survey Monkey.
We don’t recommend free survey services, since they tend to limit the number of participants, and the whole point is to get as many people as possible to take your survey. Now design a survey that will appeal to your target market.
Next, come up with an incentive for people to take your survey. Make it a download, so you can capture the prospect’s email address. And make it viral. Even a simple white paper can be viral. You don’t necessarily have to cram it with affiliate links. Just make sure your URL is conspicuously listed on every page.
Now put up a simple web page that introduces people to the survey topic, offers the incentive, asks for an email address where you can send the download link and the survey results, and links to the survey.
Finally, use at least a dozen of the keywords your researched earlier to set up Google Adwords campaigns advertising your survey. Make sure the ad uses your keyword, and that it mentions the incentive. “Take this photography survey, get a free gift.” You don’t have to be the #1 ad. You can even be on the second or third page.
The point is to capture a targeted prospect’s contact information for a very small investment. But there are some additional serious fringe benefits in addition to traffic.
First, you’ll collect valuable information on what your prospects are looking for. Second, you’ll have their permission to contact them with the survey results and the download link for the thank you gift. And third, if you make that free gift a viral report, you’ll eventually get more targeted traffic. Nice!